The people

Roland Prince, a seasoned communication and marketing strategist with over 20 years of expertise in the dynamic world of retail. With a deep understanding of the communication industry, Roland's career has been dedicated to shaping businesses, conducting analytical research, devising strategic plans, and implementing effective brand positioning tactics.

Throughout his career, Roland has proven himself to be an innovative force in the field. Notably, he has pioneered proprietary methodologies that empower brands to develop impactful strategies, shedding light on the various dimensions of marketing communications disciplines and providing measurable results.

Roland's entrepreneurial spirit led him to successfully launch two companies, and he also held the role of CEO at a Pan Arab communication company with a strong presence in Beirut, Jeddah, Riyadh, and Dubai. His experience as a communication and business strategy advisor for numerous retail businesses has given him unique insights into the drivers behind retail success and a profound understanding of consumer behavior.

In his advisory capacity, Roland has been a trusted counselor to CEOs, Managing Directors, and Board of Directors, providing invaluable guidance in navigating the complexities of the retail landscape. His expertise is highly sought-after, making him a frequent lecturer and an esteemed contributor to renowned industry publications.

Roland holds double Master's degrees in Economics and Business Administration. 

Joe Kilo,  is a highly experienced business consultant with over 20 years of expertise in management, business development, and HCD (Human-Centered Design). Throughout his career, he has worked with prominent international and multinational corporations, including Sony of America, JVC of America, AMA - American Management Association), Abella Group, and Al-Ghanem Industries, holding key roles as a senior and general manager.

His diverse skill set encompasses strategic planning, restructuring, sales, customer service, and business development. Joe's entrepreneurial spirit led him to successfully launch, own, and manage two companies: Video Core U.S.A. in the electronics consumer service industry and Bhive Group Dubai, a management and HCD consultancy serving the pan-Arab communities.

In addition to his business ventures, Joe has been a valuable business development and consultant resource for franchising companies in both the Middle East and the U.S.A. He is also an accomplished speaker, having delivered lectures, workshops, and seminars on management, sales, and customer service in partnership with AMA (American Management Association) and Crestcom International, a U.S.-based training and development company.

Joe's academic achievements include a Master's in Business Administration (MBA) from the prestigious University of California, UCLA. He has actively participated in various management forums, workshops, and seminars, showcasing his dedication to professional growth and knowledge sharing.

Deenah Fakhoury,  Deenah is a seasoned Luxury Retail expert and business development consultant with an impressive career spanning over 20 years in the retail industry. Her expertise lies in establishing and structuring Retail Business Units, creating concepts, developing franchises, and implementing efficient business processes across a wide range of luxury products and brands.

Throughout her journey, Deenah has been instrumental in the success of esteemed luxury brands such as Dior, Hermes, Lanvin, Nina Ricci, Ralph Lauren, Paloma Picasso, and Helena Rubinstein. Additionally, she has made significant contributions to the beauty, shoe, textile, and wine sectors, with notable involvements in C&F (chain of perfumeries), Shoe Box, TBS, Outdoors, and Mephisto Concept store.

Deenah's diverse experience also includes managing and developing operations in duty-free and bookstore environments, further highlighting her versatility in the retail landscape.

Beyond her professional accomplishments, Deenah is actively involved in various community initiatives. She is a proud member of Endeavor Lebanon, a mission-driven organization focused on fostering economic development through entrepreneurship. Additionally, Deenah plays a crucial role as an active member of "Les Centres d'Entrainements aux Méthodes d'éducation Active du Liban" (CEMEAL), demonstrating her commitment to promoting educational methods in Lebanon.

Her passion for education and training extends to her role as an Animator-Director-Trainer for Summer Camps, and she held the esteemed position of President of the Association's board from 1990 to 2010.

Deenah's academic achievements are equally impressive. She holds a Master's degree in Experimental, Social, and Cognitive Psychology, as well as a Bachelor of Arts in Psychology, both earned from the prestigious American University of Beirut. These academic foundations have undoubtedly contributed to her profound understanding of human behavior and consumer psychology within the retail realm.